The effect of marketing mix and after sales service toward brand equity
نویسندگان
چکیده
منابع مشابه
Marketing Mix and Brand Sales in Global Markets: Examining the Contingent Role of Country-Market Characteristics
Marketing products globally is challenging due to the diverse nature of markets. We use market heterogeneity, unbranded competition, resource and infrastructure availability, and sociopolitical governance as country-market characteristics that distinguish between developed and emerging countries. We investigate their moderating role on the relationship between elements of the marketing mix and ...
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ژورنال
عنوان ژورنال: Journal of Economics, Business & Accountancy Ventura
سال: 2019
ISSN: 2088-785X,2087-3735
DOI: 10.14414/jebav.v22i1.1671